We’re a team of Engineers and marketing gurus who’ve designed data-driven solutions that help technical product and service providers scale their business.
Phoenix Technical Marketing started as a division of a Professional Engineering firm (Phoenix Engineering and Consulting). After years of hiring internal and external “marketing experts” who made empty promises and wasted a small fortune on ads, SEO, blogs….because they didn’t understand our business, we were tired of investing time and money on low value leads that kept us struggling to keep our heads above water.
So, we engineered a better solution that enabled us to 2.5x our revenue in less than 2 years without having to hire any new engineers. How? We designed a data-driven lead generation system that won our team higher margin work from better customers and minimized engineering involvement in marketing so that they could focus on what they’re best at (not marketing).
When our industry partners saw our results and the overflow of business, they asked us to help them implement the same system and PTM was born! Now we have a team of industry professionals and marketing gurus who have generated millions in new business for dozens of engineering firms, fabrication shops, and technical service providers.
We bring a results-focused, done-for-you approach that no other marketing agency is capable of implementing for this industry. Once you meet with us, you’ll know that we’re unlike any agency you’ve ever worked with.
You’ll know in the first 4 weeks that we know what we’re doing and we’re unlike any other marketing agency you’ve ever worked with. We believe in under–promising and over–delivering so we set reasonable expectations and then exceed them. We don’t promise results that we can’t deliver.
Our team vets every lead that we generate before we pass it to our customers. We set up a unique phone numbers for each customer so every time a lead calls in from one of our ads, they speak to someone on our team, who asks a specific set of questions to determine the project scope, timeline, and budget. Then that info is confirmed by an account manager and entered a custom CRM that we provide for each of our customers. And we do the same for leads that come in through landing pages or websites, so that our customers only see fully qualified leads. This ensures that the lead is contacted very quickly (because we all know that your chances of winning the job increase dramatically if you’re the first company they speak to).
We’ve used google ads to generate high value leads for over 150 applications for dozens of engineering firms, fab shops, and technology providers. Our Customers achieve great ROIs because we know how to target high value leads in these industries and it’s completely different than what would work for a non-technical, local service like an HVAC or roofing company. By optimizing your targeting, all your ad spend is used on the right audience, so you get more leads from qualified customers looking for the exact services you provide. If you don’t target correctly, you’ll waste your ad spend on random people clicking on your ad who are looking for someone else.
We’ve used google ads to generate high value leads for over 150 applications for dozens of engineering firms, fab shops, and technology providers. Our Customers achieve great ROIs because we know how to target high value leads. We don’t do contracts and our customers stay because we produce results that no other marketing agency can.
We treat every customer’s business like it’s our own and we work to get them the highest ROI possible. We’re not perfect, but we never accept failure and if we don’t hit our targets, we keep testing and iterating until we do. The vast majority of our customers have over 15:1 ROIs and many have ROIs exceeding 50:1. For the ones that don’t, we keep pushing until we get the results we promised.
We hate contracts. Our customers stay because we produce results that other marketing agencies can’t. We focus on getting you bigger, more profitable customers who are in your target markets. We constantly measure and tweak our process to make sure that you’re getting the highest ROI possible and if we aren’t providing an ROI for you, we won’t stop until we do. Our results and relentless pursuit of ROI keeps our customers loyal.
Phoenix Marketing leverages a sophisticated suite of tools and expertise designed to maximize the efficiency and effectiveness of your marketing efforts in the fabrication industry:
This strategic combination ensures that every element of your marketing campaign is synchronized to produce the best possible results, transforming potential leads into valuable customers
The effectiveness of your sales team, as measured by your conversion rate, is crucial to the ROI you will get from our services. Our process starts with an advanced lead vetting system that filters out unqualified leads, ensuring your sales team only spends time on prospects with real potential—no tire kickers or low-quality leads. This saves precious time and increases the productivity of your sales efforts.
Additionally, we provide a robust CRM system designed to manage and nurture these vetted leads effectively. This tool is essential for tracking interactions, managing follow-ups, and ultimately, closing deals with higher efficiency and effectiveness.
If you want 75x+ returns on our services, here are some best practices that we’ve learned from our best customers:
Implementing these strategies will ensure your sales team not only operates more efficiently but also capitalizes on every opportunity to grow your business.
We know the engineering, fabrication, welding and industrial automation market and the customers who need those services, so when a customer starts working with us, not only do we increase their lead volume but we typically triple their percentage of high-quality leads. This results in a 4-6x increase in the number of truly qualified leads being passed to their sales teams. The ROI on this is a no-brainer. Our customers see a revenue increase that is typically in the range of 30-80 times their investment, and that ROI only increases over time as these new customers do repeat work. Results vary due to market demand and YOUR ability to convert leads. Those customers who have the ability to provide turnkey services in multiple states and have a dedicated, skilled Sales Team will see the highest returns.
We’ve had so many conversations with business owners who’ve struggled with marketing agencies that failed to understand their business and wasted their marketing budget. We’re not those agencies. We are HIGHLY results-driven and we work as hard as you do to get you the results we promise. We don’t make our customers sign annual contracts because we don’t need to. No one gets result like we do and our customers know that.
We’re NOT your typical marketing agency!
We are technical subject matter experts who, through trial and error, have designed and implemented high-ROI marketing processes that work for technical products and services.
With technical backgrounds in engineering, industrial automation, fabrication, and construction, we understand your business and your
customers! Combining our industry knowledge with a deep understanding of technical
marketing is how we produce results that other agencies can’t.
Because we understand your business,
we operate independently to minimize your time spent on marketing efforts. And every lead we deliver to you has been vetted by our team,
so that you aren’t wasting your time
on the phone with trashy leads that aren’t in your wheelhouse.
We don’t track vanity metrics! Any agency can get you clicks and leads. We focus on getting you bigger, more profitable customers who are in your target markets. We constantly measure and tweak our process to make sure that you’re getting the highest ROI possible and if we aren’t providing an ROI for you, we won’t stop until we do.
First, you’ll jump on a discovery call with one of our industry specialists to talk about your business, what areas you specialize in, who your target customers are, and how we can help you best.
If you line up with the type of customer that we can help, we’ll come up with a plan to get you in front of the prospects who have a current, consistent need your services (trust me, there’s a LOT of them).
From there, one of two things will happen:
And if that’s the case, we’ll knock it out of the park together… that’s a promise.
Worst case, you have a short phone call with an industry expert who’s helped scale dozens of companies just like yours (who happens to speak your language and love all the things you love).
Best case, we work together to increase your sales and profit exponentially.
Remember: We are engineers and industry professionals! We don’t over-promise and make unsubstantiated claims that we can’t deliver. Our confidence is based on data and years of experimentation in finding out all the marketing tactics that do and don’t work for this industry.
Let us do for your business what has worked for ours and so many others!