Need a technical marketing partner who understands your business and knows how to find your customers?

Marketing Designed for Technical Products & Services

We’re a team of engineers and marketing gurus with practical experience in construction, manufacturing, and technology, who’ve designed industry-specific solutions that help technical product and service providers scale their business. 

Schedule a free marketing strategy call with one of our consultants today. 

Schedule A Brief Strategy Session With Our Founder By Clicking Here.

Our process works, let us prove it!

Why Phoenix Marketing?

We’re NOT your typical marketing company!

We are technical subject matter experts who, through trial and error, have designed and implemented high-ROI marketing processes that work for technical products and services.

We're industry experts who speak your language.

With technical backgrounds in engineering, industrial automation, fabrication, and construction, we understand your business and your customers! Combining our industry knowledge with a deep understanding of technical marketing is how we produce results that other agencies can't.

We free you up to do what you do best.

Because we understand your business, we operate independently to minimize your time spent on marketing efforts. And every lead we deliver to you has been vetted by our team, so that you aren’t wasting your time on the phone with trashy leads that aren’t in your wheelhouse.

We get you customers, NOT leads.

We don't track vanity metrics! Any agency can get you clicks and leads. We focus on getting you bigger, more profitable customers who are in your target markets. We constantly measure and tweak our process to make sure that you’re getting the highest ROI possible and if we aren’t providing an ROI for you, we won't stop until we do.

Our Services

The services we provide are those that we have found to have the highest ROI for the customers in our industry.
Paid Ad Lead Generation

Qualified, vetted leads for new customers in target markets who are looking for your services

Website Design

Establish credibility with an aesthetic design and technical content and generate organic leads with targeted SEO

Content Creation

Establish thought leadership and invoke discussion with quality technical content

Email Marketing

Identify and educate high value potential customers on your capabilities

Social Media

Promote your services, brand, and culture to establish thought leadership and develop relationships

We started this company because every marketing agency we tried failed us...

Our Story

Phoenix Marketing started as a division of a Professional Engineering firm (Phoenix Engineering and Consulting). After years of hiring internal and external “marketing experts” who made empty promises  and wasted a small fortune on ads, SEO, blogs….because they didn’t understand our business, we were tired of investing time and money on low value leads that kept us struggling to keep our heads above water. 

So, we engineered a better solution that enabled us to 2.5x our revenue in less than 2 years without having to hire any new engineers. How? We found our team higher margin work from better Customers and we minimized engineering involvement in marketing so that they could focus on what they’re best at (not marketing). 

When our industry partners saw our results and the overflow of business, they asked us to help them implement the same system and Phoenix Marketing was born! Now we have a team of industry professionals and marketing subject matter experts who have generated millions in new business for us and our clients, and we can do the same for you!

Mission

There are not enough good engineers, technicians, fabricators, and skilled tradesmen to handle the amount of work out there, so our mission at Phoenix marketing is to help great companies find better work so that they can make higher profits and focus on what they do best!

"Our sales were stagnant...barely making ends meet"

Our Story

Phoenix Engineering and Consulting is a Professional Engineering firm founded in 2006 and we have had our share of huge successes and utter failures in our journey from a small business run out of a basement to a nationwide firm with a massive network of great partners and customers. 

For many years, our sales were stagnant…barely making ends meet. We weren’t getting leads for the right type of work and we spent a lot of money on internal and external marketing that didn’t work for our business. We were struggling to survive, much less thrive. 

So, we engineered a better solution that enabled us to 2.5x our revenue in less than 2 years without having to hire any new engineers. How? We found our team higher margin work from better Customers and we minimized engineering involvement in marketing so that they could focus on what they’re best at. 

When our industry partners saw our results and the overflow of business, they asked us to help them implement the same system and Phoenix Marketing was born! Now we have a team of engineers and marketing subject matter experts who have generated millions in new business for us and our clients, and we can do the same for you!

Mission

There are not enough good engineers, technicians, fabricators, and skilled tradesmen to handle the amount of work out there, so our mission at Phoenix marketing is to help great companies find better work so that they can make higher profits and focus on what they do best!

Case Studies

What Our Customers Say About Us

LIMITING BELIEFS THAT BOTTLENECK REVENUE GROWTH

Google only produces trashy leads and tire-kickers

When done right, Google Ads can produce leads that generate 30, 50, and even 100x ROIs. The key is pairing a deep understanding of Google’s algorithms with a practical understanding of the fabrication industry. No other marketing agency has people on staff that understand fabrication, welding, and erection terminology, and that’s one of the reasons our solution is so effective.

We’ve Tried Marketing and It Doesn’t Work

We’ve proven that paid google ads and email marketing have the highest ROIs for fabrication shops. And if you’ve tried those tools and they didn’t work, it’s because you didn’t do it the way we do it. Most fabrication shops hire an internal marketing person who then hires a marketing agency to handle their SEO and lead gen activities. The problem is that the internal marketing person is rarely a technical expert in every area of marketing and the hired marketing agencies do not understand the fabrication market or the customers they’re marketing to.

Word of Mouth is the only way to get new business

Word of mouth is great and should be part of any growth strategy, but it’s not scalable and it doesn’t allow you to target the exact type of work you want. It takes time to get referrals and you’re limited by the number of people you know and how good their connections are. It’s a great way to grow when you’re just starting out, but it’s not the solution that gets you from $2M to $20M.

THE MARKETING MACHINE THAT PRODUCES RESULTS THAT NO ONE ELSE CAN

Phoenix Marketing leverages a sophisticated suite of tools and expertise designed to maximize the efficiency and effectiveness of your marketing efforts in the fabrication industry:
  • Advanced Targeting in Google Ads: Utilizing state-of-the-art targeting techniques, we ensure your ads reach the most relevant audience, increasing the likelihood of attracting leads who are actively seeking your specific services.
  • High Conversion Rate Landing Pages: We craft landing pages that are not just visually appealing but are optimized for conversion. Each page is designed with clear calls-to-action and content tailored specifically to engage and convert your target demographic.
  • Lead Vetting to Save You Time: Our rigorous lead vetting process ensures that only the most qualified leads are passed on to your sales team. This not only saves time but also increases the efficiency of your sales process by focusing efforts on leads that are more likely to convert.
  • CRM for Comprehensive Lead Tracking: We implement a custom CRM system that not only helps you organize and track your leads but also feeds back vital data to Google Ads. This integration allows for continuous refinement of your advertising strategies based on actual performance data, enhancing the overall effectiveness of your campaigns.
This strategic combination ensures that every element of your marketing campaign is synchronized to produce the best possible results, transforming potential leads into valuable customers

READY TO GET STARTED?

First, you’ll jump on a discovery call with one of our industry specialists to talk about your business, what areas you specialize in, who your target customers are, and how we can help you best.

If you line up with the type of customer that we can help, we’ll come up with a plan to get you in front of the prospects who have a current, consistent need your services (trust me, there’s a LOT of them).

From there, one of two things will happen:

  1. You’ll love the plan and decide to go implement it on your own.
    If that’s the case, we’ll wish you the best of luck and ask you keep in touch and let us know how you’re doing.
  2. You’ll love the plan and ask to become a client of ours so we can personally help you execute, maximize, and profit from it ASAP.

And if that’s the case, we’ll knock it out of the park together… that’s a promise.

Worst case, you have a short phone call with an industry expert who’s helped scale dozens of companies just like yours (who happens to speak your language and love all the things you love).

Best case, we work together to increase your sales and profit exponentially.

Remember: We are engineers and industry professionals! We don’t over-promise and make unsubstantiated claims that we can’t deliver. Our confidence is based on data and years of experimentation in finding out all the marketing tactics that do and don’t work for this industry. 

Let us do for your business what has worked for ours and so many others!