We’re a team of engineers and marketing gurus with practical experience in construction, manufacturing, and technology, who’ve designed industry-specific solutions that help technical product and service providers scale their business.
Schedule a free marketing strategy call with one of our consultants today.
We’re NOT your typical marketing agency!
We are technical subject matter experts who, through trial and error, have designed and implemented high-ROI marketing processes that work for technical products and services.
With technical backgrounds in engineering, industrial automation, fabrication, and construction, we understand your business and your
customers! Combining our industry knowledge with a deep understanding of technical
marketing is how we produce results that other agencies can’t.
Because we understand your business,
we operate independently to minimize your time spent on marketing efforts. And every lead we deliver to you has been vetted by our team,
so that you aren’t wasting your time
on the phone with trashy leads that aren’t in your wheelhouse.
We don’t track vanity metrics! Any agency can get you clicks and leads. We focus on getting you bigger, more profitable customers who are in your target markets. We constantly measure and tweak our process to make sure that you’re getting the highest ROI possible and if we aren’t providing an ROI for you, we won’t stop until we do.
Qualified, vetted leads for new customers in target markets who are looking for your services
Establish credibility with an aesthetic design and technical content and generate organic leads with targeted SEO
Establish thought leadership and invoke discussion with quality technical content
Identify and educate high value potential customers on your capabilities
Promote your services, brand, and culture to establish thought leadership and develop relationships
Phoenix Technical Marketing started as a division of a Professional Engineering firm (Phoenix Engineering and Consulting). After years of hiring internal and external “marketing experts” who made empty promises and wasted a small fortune on ads, SEO, blogs….because they didn’t understand our business, we were tired of investing time and money on low value leads that kept us struggling to keep our heads above water.
So, we engineered a better solution that enabled us to 2.5x our revenue in less than 2 years without having to hire any new engineers. How? We designed a data-driven lead generation system that won our team higher margin work from better customers and minimized engineering involvement in marketing so that they could focus on what they’re best at (not marketing).
When our industry partners saw our results and the overflow of business, they asked us to help them implement the same system and PTM was born! Now we have a team of industry professionals and marketing gurus who have generated millions in new business for dozens of engineering firms, fabrication shops, and technical service providers.
We bring a results-focused, done-for-you approach that no other marketing agency is capable of implementing for this industry. Once you meet with us, you’ll know that we’re unlike any agency you’ve ever worked with.
There are not enough good engineers, fabricators, and skilled tradesmen to handle the amount of work out there, so our mission at Phoenix Technical Marketing is to help great companies find better work so that they can make higher profits and focus on what they do best!
Phoenix Engineering and Consulting is a Professional Engineering firm founded in 2006 and we have had our share of huge successes and utter failures in our journey from a small business run out of a basement to a nationwide firm with a massive network of great partners and customers.
For many years, our sales were stagnant…barely making ends meet. We weren’t getting leads for the right type of work and we spent a lot of money on internal and external marketing that didn’t work for our business. We were struggling to survive, much less thrive.
So, we engineered a better solution that enabled us to 2.5x our revenue in less than 2 years without having to hire any new engineers. How? We found our team higher margin work from better Customers and we minimized engineering involvement in marketing so that they could focus on what they’re best at.
When our industry partners saw our results and the overflow of business, they asked us to help them implement the same system and Phoenix Marketing was born! Now we have a team of engineers and marketing subject matter experts who have generated millions in new business for us and our clients, and we can do the same for you!
There are not enough good engineers, technicians, fabricators, and skilled tradesmen to handle the amount of work out there, so our mission at Phoenix marketing is to help great companies find better work so that they can make higher profits and focus on what they do best!
Elevated Steel is one of our favorite customers and they are absolutely crushing it with our lead generation services, racking up an impressive 60:1 return (on average) on their marketing spend, and that number is steadily increasing every month! They’re pulling in 2-3 new customers monthly, most of whom consistently come back with new projects on a monthly or quarterly basis. With projects ranging in value from $90k to over $600k, they’ve hit a staggering 180:1 ROI in some months.
This did not happen overnight, and there are processes and assets that need to be in place to achieve these results, but it’s 100% achievable and replicable for any business in the fabrication, welding, and erection industry!
There’s an insane demand for local fabrication so the challenge is not getting leads; it’s finding customers with the right types of projects who consistently need your specific capabilities and are willing to pay for your skills and expertise. We’ve got a proven marketing and sales system designed for fabrication businesses, to help you generate high value leads and convert them to new customers. Click to learn more about how we can help you scale your business.
Weems M&E partnered with PTM to market their capabilities in the areas of pump skid fabrication, duct fabrication and plant relocation services. After 4 months, they’re already at a 24:1 ROI and just landed their first $200k job! Their ROI will continue to grow as their new customers are already bringing in second and third jobs.
Not only are they great people who care about their customers the same way we care about ours, but they also have a sharp sales team who is effective at converting leads, a large facility with advanced fabrication capabilities and a highly skilled team of millwrights, welders, and fabricators who are great at what they do. We love working with customers like Weems because there’s such a massive need for fabrication and millwright services, and being able to connect them with customers who need their services is truly meeting a need in the market.
Lead Generation is easy when you have a customer like Weems to back it up!
They listened attentively to what we wanted to target and we were included in all the steps along the way. Made it feel like we are one team with one goal in mind. The team has been super responsive to all our questions and proactive in making sure we get the best rate of return possible. They have been wonderful to work with.
Phoenix Marketing has produced tremendous results in the past 9 months I’ve been collaborating with them. Their team is superbly helpful in generating and vetting quality leads that consistently develop into orders. I have found this group to very responsive to requests or input from us that is specific to our company and the industry we serve. They take a technical approach to identifying new clients for us, and the ROI has exceeded expectations. Based on their excellent performance, our company is increasing the marketing budget so Phoenix can manage our social media presence. They are very knowledgeable, easy to work with, and have become a critical part of our growth and overall success as an organization so I’m grateful for their partnership.
It's been for us a real relief factor. We've seen you guys (PTM) take the ball and run with it. We've seen results that we have not seen in the last 6 years just almost exponentially start happening...We mentioned contracts to you and you said "We don't do contracts. We do results." and that's a big deal to us, to have a results driven ecosystem.
I just wanted to take a moment to say how happy we are with the results you’ve been delivering. Over the years, we’ve worked with different marketing companies (some bigger, some local) but none have come close to what you’ve accomplished in just a few months.It’s clear that you understand our business and how to position us the right way. For that reason, we’ve decided to fully trust you with the marketing strategy for all three of our companies moving forward. No doubt about it.We’re excited for what’s ahead!!
You’ll know in the first 4 weeks that we know what we’re doing and we’re unlike any other marketing agency you’ve ever worked with. We believe in under–promising and over–delivering so we set reasonable expectations and then exceed them. We don’t promise results that we can’t deliver.
Our team vets every lead that we generate before we pass it to our customers. We set up a unique phone numbers for each customer so every time a lead calls in from one of our ads, they speak to someone on our team, who asks a specific set of questions to determine the project scope, timeline, and budget. Then that info is confirmed by an account manager and entered a custom CRM that we provide for each of our customers. And we do the same for leads that come in through landing pages or websites, so that our customers only see fully qualified leads. This ensures that the lead is contacted very quickly (because we all know that your chances of winning the job increase dramatically if you’re the first company they speak to).
We’ve used google ads to generate high value leads for over 150 applications for dozens of engineering firms, fab shops, and technology providers. Our Customers achieve great ROIs because we know how to target high value leads in these industries and it’s completely different than what would work for a non-technical, local service like an HVAC or roofing company. By optimizing your targeting, all your ad spend is used on the right audience, so you get more leads from qualified customers looking for the exact services you provide. If you don’t target correctly, you’ll waste your ad spend on random people clicking on your ad who are looking for someone else.
We’ve used google ads to generate high value leads for over 150 applications for dozens of engineering firms, fab shops, and technology providers. Our Customers achieve great ROIs because we know how to target high value leads. We don’t do contracts and our customers stay because we produce results that no other marketing agency can.
We treat every customer’s business like it’s our own and we work to get them the highest ROI possible. We’re not perfect, but we never accept failure and if we don’t hit our targets, we keep testing and iterating until we do. The vast majority of our customers have over 15:1 ROIs and many have ROIs exceeding 50:1. For the ones that don’t, we keep pushing until we get the results we promised.
We hate contracts. Our customers stay because we produce results that other marketing agencies can’t. We focus on getting you bigger, more profitable customers who are in your target markets. We constantly measure and tweak our process to make sure that you’re getting the highest ROI possible and if we aren’t providing an ROI for you, we won’t stop until we do. Our results and relentless pursuit of ROI keeps our customers loyal.
Phoenix Marketing leverages a sophisticated suite of tools and expertise designed to maximize the efficiency and effectiveness of your marketing efforts in the fabrication industry:
This strategic combination ensures that every element of your marketing campaign is synchronized to produce the best possible results, transforming potential leads into valuable customers
First, you’ll jump on a discovery call with one of our industry specialists to talk about your business, what areas you specialize in, who your target customers are, and how we can help you best.
If you line up with the type of customer that we can help, we’ll come up with a list of areas/applications/services to target and get you in front of the prospects who have a current, consistent need your services (trust us, there’s a LOT of them).
From there, one of two things will happen:
And if that’s the case, we’ll knock it out of the park together… that’s a promise.
Worst case, you have a short phone call with an industry expert who’s helped scale dozens of companies just like yours (who happens to speak your language and love all the things you love).
Best case, we work together to increase your sales and profit exponentially.
Remember: We are engineers and industry professionals! We don’t over-promise and make unsubstantiated claims that we can’t deliver. Our confidence is based on data and years of experimentation in finding out all the marketing tactics that do and don’t work for this industry.
Let us do for your business what has worked for ours and so many others!
We strive to innovate when it comes to functionality. Our mission is to be the best, come and join the ride.
Add more power to Elementor using our creative elements and make your projects look prettier than ever before.
Each and every one of our customers receives personalised assistance from our dedicated support team.