There are not enough good technicians, fabricators, and skilled tradesmen to handle the amount of work out there, so our mission at Phoenix marketing is to help great companies find better work so that they can make higher profits and focus on what they do best!
At Phoenix Marketing, we work with our customers to create the technical content and distribute it to their target audience, whether through email, LinkedIn, or even paid ads.
Don’t believe it works? Take a look at our process, customers, and results below, and if you’re still skeptical, ask us to connect you with one of our customers and they’ll be happy to talk about the results we’ve gotten them.
Phoenix Marketing leverages a sophisticated suite of tools and expertise designed to maximize the efficiency and effectiveness of your marketing efforts in the construction industry:
This strategic combination ensures that every element of your marketing campaign is synchronized to produce the best possible results, transforming potential leads into valuable customers
The effectiveness of your sales team, as measured by your conversion rate, is crucial to the ROI you will get from your lead generation initiatives. No matter how good your leads are, if you have a poor sales process, you’re throwing money down the drain. It’s not rocket science but it takes work and discipline to implement a repeatable sales process that effectively converts quality leads into new customers. If you want 50X+ returns on our lead generation services, check out the best practices below that we’ve learned over the years from our most successful customers.
Implementing the sales strategies we’ve discussed in recent posts will drastically increase your conversion rate, making your sales team more efficient, and increasing your bottom line by helping you acquire more new customers for a lower cost.
Our lead generation plans are designed for fabrication shops and engineering firms with an annual revenue in the range of $1M to $50M. Using our proven process and industry best practices, we typically achieve ROIs between 20:1 and 120:1. The services below help our customers get the maximum return on their investment, while also saving them time and allowing them to focus on the things they do best!
| Services | Standard Scale Package | Targeted Scale Package | Marketing Machine Package |
|---|---|---|---|
| Google Ads Setup & Management | |||
| Landing Page Optimization | |||
| Lead Screening | |||
| CRM Hosting | |||
| Email Marketing | |||
| Lead Follow-Up | |||
| CRM Management | |||
| Loop Marketing | |||
| Social Media | |||
| Starting at: | $2,975 / mo | $5,225 / mo | $9,125 / mo |
If you don’t have $2,975 / mo, check out our advice for small fabrication shops below.
If you have the budget, investing it in our lead generation program will result in a much higher ROI than other marketing initiatives (SEO, website updates, social media…). And you don’t have to take our word for it. Our customers will tell you the same and if you give us 3 months, we’ll prove it!
*Additional fees apply for ad spend over $3k and certain markets that may require advanced lead vetting capabilities
Elevated Steel is one of our favorite customers and they are absolutely crushing it with our lead generation services, racking up an impressive 60:1 return (on average) on their marketing spend, and that number is steadily increasing every month! They’re pulling in 2-3 new customers monthly, most of whom consistently come back with new projects on a monthly or quarterly basis. With projects ranging in value from $90k to over $600k, they’ve hit a staggering 180:1 ROI in some months.
This did not happen overnight, and there are processes and assets that need to be in place to achieve these results, but it’s 100% achievable and replicable for any business in the fabrication, welding, and erection industry!
There’s an insane demand for local fabrication so the challenge is not getting leads; it’s finding customers with the right types of projects who consistently need your specific capabilities and are willing to pay for your skills and expertise. We’ve got a proven marketing and sales system designed for fabrication businesses, to help you generate high value leads and convert them to new customers. Click to learn more about how we can help you scale your business.
Weems M&E partnered with PTM to market their capabilities in the areas of pump skid fabrication, duct fabrication and plant relocation services. After 4 months, they’re already at a 24:1 ROI and just landed their first $200k job! Their ROI will continue to grow as their new customers are already bringing in second and third jobs.
Not only are they great people who care about their customers the same way we care about ours, but they also have a sharp sales team who is effective at converting leads, a large facility with advanced fabrication capabilities and a highly skilled team of millwrights, welders, and fabricators who are great at what they do. We love working with customers like Weems because there’s such a massive need for fabrication and millwright services, and being able to connect them with customers who need their services is truly meeting a need in the market.
Lead Generation is easy when you have a customer like Weems to back it up!
When done right, Google Ads can produce leads that generate 30, 50, and even 100x ROIs. The key is pairing a deep understanding of Google’s algorithms with a practical understanding of the fabrication industry. No other marketing agency has people on staff that understand fabrication, welding, and erection terminology, and that’s one of the reasons our solution is so effective.
We’ve proven that paid google ads and email marketing have the highest ROIs for fabrication shops. And if you’ve tried those tools and they didn’t work, it’s because you didn’t do it the way we do it. Most fabrication shops hire an internal marketing person who then hires a marketing agency to handle their SEO and lead gen activities. The problem is that the internal marketing person is rarely a technical expert in every area of marketing and the hired marketing agencies do not understand the fabrication market or the customers they’re marketing to.
Word of mouth is great and should be part of any growth strategy, but it’s not scalable and it doesn’t allow you to target the exact type of work you want. It takes time to get referrals and you’re limited by the number of people you know and how good their connections are. It’s a great way to grow when you’re just starting out, but it’s not the solution that gets you from $2M to $20M.
You’ll know in the first 4 weeks that we know what we’re doing and we’re unlike any other marketing agency you’ve ever worked with. We believe in under–promising and over–delivering so we set reasonable expectations and then exceed them. We don’t promise results that we can’t deliver.
Our team vets every lead that we generate before we pass it to our customers. We set up a unique phone numbers for each customer so every time a lead calls in from one of our ads, they speak to someone on our team, who asks a specific set of questions to determine the project scope, timeline, and budget. Then that info is confirmed by an account manager and entered a custom CRM that we provide for each of our customers. And we do the same for leads that come in through landing pages or websites, so that our customers only see fully qualified leads. This ensures that the lead is contacted very quickly (because we all know that your chances of winning the job increase dramatically if you’re the first company they speak to).
We’ve used google ads to generate high value leads for over 150 applications for dozens of engineering firms, fab shops, and technology providers. Our Customers achieve great ROIs because we know how to target high value leads in these industries and it’s completely different than what would work for a non-technical, local service like an HVAC or roofing company. By optimizing your targeting, all your ad spend is used on the right audience, so you get more leads from qualified customers looking for the exact services you provide. If you don’t target correctly, you’ll waste your ad spend on random people clicking on your ad who are looking for someone else.
We’ve used google ads to generate high value leads for over 150 applications for dozens of engineering firms, fab shops, and technology providers. Our Customers achieve great ROIs because we know how to target high value leads. We don’t do contracts and our customers stay because we produce results that no other marketing agency can.
We treat every customer’s business like it’s our own and we work to get them the highest ROI possible. We’re not perfect, but we never accept failure and if we don’t hit our targets, we keep testing and iterating until we do. The vast majority of our customers have over 15:1 ROIs and many have ROIs exceeding 50:1. For the ones that don’t, we keep pushing until we get the results we promised.
We hate contracts. Our customers stay because we produce results that other marketing agencies can’t. We focus on getting you bigger, more profitable customers who are in your target markets. We constantly measure and tweak our process to make sure that you’re getting the highest ROI possible and if we aren’t providing an ROI for you, we won’t stop until we do. Our results and relentless pursuit of ROI keeps our customers loyal.
We’re NOT your typical marketing agency!
We are technical subject matter experts who, through trial and error, have designed and implemented high-ROI marketing processes that work for technical products and services.
With technical backgrounds in engineering, industrial automation, fabrication, and construction, we understand your business and your
customers! Combining our industry knowledge with a deep understanding of technical
marketing is how we produce results that other agencies can’t.
Because we understand your business,
we operate independently to minimize your time spent on marketing efforts. And every lead we deliver to you has been vetted by our team,
so that you aren’t wasting your time
on the phone with trashy leads that aren’t in your wheelhouse.
We don’t track vanity metrics! Any agency can get you clicks and leads. We focus on getting you bigger, more profitable customers who are in your target markets. We constantly measure and tweak our process to make sure that you’re getting the highest ROI possible and if we aren’t providing an ROI for you, we won’t stop until we do.
They listened attentively to what we wanted to target and we were included in all the steps along the way. Made it feel like we are one team with one goal in mind. The team has been super responsive to all our questions and proactive in making sure we get the best rate of return possible. They have been wonderful to work with.
Phoenix Marketing has produced tremendous results in the past 9 months I’ve been collaborating with them. Their team is superbly helpful in generating and vetting quality leads that consistently develop into orders. I have found this group to very responsive to requests or input from us that is specific to our company and the industry we serve. They take a technical approach to identifying new clients for us, and the ROI has exceeded expectations. Based on their excellent performance, our company is increasing the marketing budget so Phoenix can manage our social media presence. They are very knowledgeable, easy to work with, and have become a critical part of our growth and overall success as an organization so I’m grateful for their partnership.
It's been for us a real relief factor. We've seen you guys (PTM) take the ball and run with it. We've seen results that we have not seen in the last 6 years just almost exponentially start happening...We mentioned contracts to you and you said "We don't do contracts. We do results." and that's a big deal to us, to have a results driven ecosystem.
Good engineers are in short supply and market demand is higher than ever so in order to grow an engineering firm profitably, you must be in a constant state of adding new customers who value your expertise and pay you well for what you do best while passing off your bottom tier customers who may be better served by another firm. Over time, this increases your revenue and maximizes your profit per engineering hour.
Our team of engineers and marketing professionals are dedicated to providing tailored marketing solutions for engineering firms, helping them stand out in a competitive landscape and achieve remarkable growth. Finding and acquiring new, better customers for engineering firms requires a combination of technical know-how and practical marketing strategy.
In the sections below, we detail common challenges faced by engineering firms in their marketing efforts and offer practical advice to help them succeed in this challenging industry.
First, you’ll jump on a discovery call with one of our industry specialists to talk about your business, what areas you specialize in, who your target customers are, and how we can help you best.
If you line up with the type of customer that we can help, we’ll come up with a plan to get you in front of the prospects who have a current, consistent need your services (trust me, there’s a LOT of them).
From there, one of two things will happen:
And if that’s the case, we’ll knock it out of the park together… that’s a promise.
Worst case, you have a short phone call with an industry expert who’s helped scale dozens of companies just like yours (who happens to speak your language and love all the things you love).
Best case, we work together to increase your sales and profit exponentially.
Remember: We are engineers and industry professionals! We don’t over-promise and make unsubstantiated claims that we can’t deliver. Our confidence is based on data and years of experimentation in finding out all the marketing tactics that do and don’t work for this industry.
Let us do for your business what has worked for ours and so many others!
If you want higher returns on your marketing and sales budget, implement these best practices that we’ve learned from our most successful customers.