Good engineers are in short supply and market demand is higher than ever so in order to grow an engineering firm profitably, you must be in a constant state of adding new customers who value your expertise and pay you well for what you do best while passing off your bottom tier customers who may be better served by another firm. Over time, this increases your revenue and maximizes your profit per engineering hour.
Our team of engineers and marketing professionals are dedicated to providing tailored marketing solutions for engineering firms, helping them stand out in a competitive landscape and achieve remarkable growth. Finding and acquiring new, better customers for engineering firms requires a combination of technical know-how and practical marketing strategy.
If you need a marketing partner who fully understands the technical aspects of your business, fill out the form and we’d be happy to have a conversation about how we can help!
There are not enough good engineers, technicians, fabricators, and skilled tradesmen to handle the amount of work out there, so our mission at Phoenix Marketing is to help great companies find better work so that they can make higher profits and focus on what they do best!
To acquire qualified leads for new customers in target markets who are actively looking for your services on Google and have the budget to pay for them.
We understand what kind of leads you want and then optimize our Google Ads account strategy, content, and settings based on our proven formula for engineering firms. Then we consistently analyze performance and refine the strategy to consistently improve ROI on adspend.
Identify and educate high value potential customers on your capabilities, establishing your company as a technical expert and converting them into hot leads.
Identify potential Customers who fit your target customer profile and send a consistent, targeted stream of emails and messages containing quality content aimed at teaching them, in order to build trust, using high quality content like whitepapers, articles, case studies, capabilities, surveys… and NO gimmicky marketing phrases!
Promote your business services, brand, and culture so that your online audience knows who you are and what you offer so that you’re their first call when there is a need.
Create and manage overall social media marketing strategy and post relevant content consistently, teaching your audience about your company, your people, and what you do best.
Enhance the functionality of your CRM and your marketing and sales processes in order to improve efficiency and effectiveness.
Implement new tools and processes and customize applications based on your processes.
Generate aesthetic, technically-accurate content that conveys your unique offerings and value to current and potential Clients.
Create media, ads, tools, documents, and verbiage that clearly communicate your services and promote your brand.