Who We Are

We’re a team of Engineers and marketing gurus who’ve designed data-driven solutions that help technical product and service providers scale their business.

We started this company because every marketing agency we tried failed us...

Our Story

Phoenix Technical Marketing started as a division of a Professional Engineering firm (Phoenix Engineering and Consulting). After years of hiring internal and external “marketing experts” who made empty promises and wasted a small fortune on ads, SEO, blogs….because they didn’t understand our business, we were tired of investing time and money on low value leads that kept us struggling to keep our heads above water. 

So, we engineered a better solution that enabled us to 2.5x our revenue in less than 2 years without having to hire any new engineers. How? We designed a data-driven lead generation system that won our team higher margin work from better customers and minimized engineering involvement in marketing so that they could focus on what they’re best at (not marketing). 

When our industry partners saw our results and the overflow of business, they asked us to help them implement the same system and PTM was born! Now we have a team of industry professionals and marketing gurus who have generated millions in new business for dozens of engineering firms, fabrication shops, and technical service providers.

We bring a results-focused, done-for-you approach that no other marketing agency is capable of implementing for this industry. Once you meet with us, you’ll know that we’re unlike any agency you’ve ever worked with.

Our Mission

There are not enough good engineers, technicians, fabricators, and skilled tradesmen to handle the amount of work out there, so our mission at Phoenix marketing is to help great companies find better work so that they can make higher profits and focus on what they do best!

FREQUENTLY ASKED QUESTIONS

How Quickly Will We See Results?

You’ll know in the first 4 weeks that we know what we’re doing and we’re unlike any other marketing agency you’ve ever worked with. We believe in under–promising and over–delivering so we set reasonable expectations and then exceed them. We don’t promise results that we can’t deliver. 

Why Do I Need Phoenix To Vet Our Leads?

Our team vets every lead that we generate before we pass it to our customers. We set up a unique phone numbers for each customer so every time a lead calls in from one of our ads, they speak to someone on our team, who asks a specific set of questions to determine the project scope, timeline, and budget. Then that info is confirmed by an account manager and entered a custom CRM that we provide for each of our customers. And we do the same for leads that come in through landing pages or websites, so that our customers only see fully qualified leads. This ensures that the lead is contacted very quickly (because we all know that your chances of winning the job increase dramatically if you’re the first company they speak to).

Will I Only Get Low Value Leads?

We’ve used google ads to generate high value leads for over 150 applications for dozens of engineering firms, fab shops, and technology providers. Our Customers achieve great ROIs because we know how to target high value leads in these industries and it’s completely different than what would work for a non-technical, local service like an HVAC or roofing company. By optimizing your targeting, all your ad spend is used on the right audience, so you get more leads from qualified customers looking for the exact services you provide. If you don’t target correctly, you’ll waste your ad spend on random people clicking on your ad who are looking for someone else. 

Does Our Lead Generation Process Really Work?

We’ve used google ads to generate high value leads for over 150 applications for dozens of engineering firms, fab shops, and technology providers. Our Customers achieve great ROIs because we know how to target high value leads. We don’t do contracts and our customers stay because we produce results that no other marketing agency can.  

How Do I know We Will Get A ROI?

We treat every customer’s business like it’s our own and we work to get them the highest ROI possible. We’re not perfect, but we never accept failure and if we don’t hit our targets, we keep testing and iterating until we do. The vast majority of our customers have over 15:1 ROIs and many have ROIs exceeding 50:1. For the ones that don’t, we keep pushing until we get the results we promised. 

Do You Require Long Term Contracts?

We hate contracts. Our customers stay because we produce results that other marketing agencies can’t. We focus on getting you bigger, more profitable customers who are in your target markets. We constantly measure and tweak our process to make sure that you’re getting the highest ROI possible and if we aren’t providing an ROI for you, we won’t stop until we do. Our results and relentless pursuit of ROI keeps our customers loyal. 

THE MARKETING MACHINE THAT PRODUCES RESULTS THAT NO ONE ELSE CAN

Phoenix Marketing leverages a sophisticated suite of tools and expertise designed to maximize the efficiency and effectiveness of your marketing efforts in the fabrication industry:

  • Advanced Targeting in Google Ads: Utilizing state-of-the-art targeting techniques, we ensure your ads reach the most relevant audience, increasing the likelihood of attracting leads who are actively seeking your specific services.
  • High Conversion Rate Landing Pages: We craft landing pages that are not just visually appealing but are optimized for conversion. Each page is designed with clear calls-to-action and content tailored specifically to engage and convert your target demographic.
  • Lead Vetting to Save You Time: Our rigorous lead vetting process ensures that only the most qualified leads are passed on to your sales team. This not only saves time but also increases the efficiency of your sales process by focusing efforts on leads that are more likely to convert.
  • CRM for Comprehensive Lead Tracking: We implement a custom CRM system that not only helps you organize and track your leads but also feeds back vital data to Google Ads. This integration allows for continuous refinement of your advertising strategies based on actual performance data, enhancing the overall effectiveness of your campaigns.

This strategic combination ensures that every element of your marketing campaign is synchronized to produce the best possible results, transforming potential leads into valuable customers

SALES ADVICE TO MAXIMIZE THE VALUE OF OUR LEADS

The effectiveness of your sales team, as measured by your conversion rate, is crucial to the ROI you will get from our services. Our process starts with an advanced lead vetting system that filters out unqualified leads, ensuring your sales team only spends time on prospects with real potential—no tire kickers or low-quality leads. This saves precious time and increases the productivity of your sales efforts.

Additionally, we provide a robust CRM system designed to manage and nurture these vetted leads effectively. This tool is essential for tracking interactions, managing follow-ups, and ultimately, closing deals with higher efficiency and effectiveness.

If you want 75x+ returns on our services, here are some best practices that we’ve learned from our best customers:

  • Establish first Contact ASAP: Aim to call each lead within 2 hours of their inquiry. This rapid response can set you apart from competitors and significantly increase your chances of securing the project. Don’t just email them! Build the personal relationship!
  • Avoid Being Just Another Bid: Don’t waste resources competing as the third bid. Find out whether the prospect owns the project or their just bidding to win it. And find out whether they already have a preferred partner and whether you have any shot at actually winning the bid. Sell your value as a partner, not just a number on a bid list.
  • Prompt Answers Build Trust: Always respond quickly to client questions. If you don’t have the answer immediately, communicate that you are on it and will get back to them soon. This responsiveness builds trust and reliability in the eyes of potential customers.
  • Seek Comprehensive Partnerships: Don’t just settle for the initial job. Ask about all potential business opportunities they have available. Showing interest in long-term collaboration can make you a preferred partner rather than just another vendor.
  • Regular Follow-Ups: Maintain contact with leads regularly, even if you didn’t win their business initially. Checking in monthly or quarterly keeps your shop top-of-mind and can lead to future opportunities when the need arises.

Implementing these strategies will ensure your sales team not only operates more efficiently but also capitalizes on every opportunity to grow your business.

THE RESULTS

We know the engineering, fabrication, welding and industrial automation market and the customers who need those services, so when a customer starts working with us, not only do we increase their lead volume but we typically triple their percentage of high-quality leads. This results in a 4-6x increase in the number of truly qualified leads being passed to their sales teams. The ROI on this is a no-brainer. Our customers see a revenue increase that is typically in the range of 30-80 times their investment, and that ROI only increases over time as these new customers do repeat work.  Results vary due to market demand and YOUR ability to convert leads. Those customers who have the ability to provide turnkey services in multiple states and have a dedicated, skilled Sales Team will see the highest returns.

We’ve had so many conversations with business owners who’ve struggled with marketing agencies that failed to understand their business and wasted their marketing budget. We’re not those agencies. We are HIGHLY results-driven and we work as hard as you do to get you the results we promise. We don’t make our customers sign annual contracts because we don’t need to. No one gets result like we do and our customers know that.

Our process works, let us prove it!

Why Phoenix Marketing?

We’re NOT your typical marketing agency!

We are technical subject matter experts who, through trial and error, have designed and implemented high-ROI marketing processes that work for technical products and services.

WE'RE INDUSTRY EXPERTS WHO SPEAK YOUR LANGUAGE.

With technical backgrounds in engineering, industrial automation, fabrication, and construction, we understand your business and your
customers! Combining our industry knowledge with a deep understanding of technical
marketing is how we produce results that other agencies can’t.

WE FREE YOU UP FOCUS ON WHAT YOU DO BEST.

Because we understand your business,
we operate independently to minimize your time spent on marketing efforts. And every lead we deliver to you has been vetted by our team,
so that you aren’t wasting your time
on the phone with trashy leads that aren’t in your wheelhouse.

WE GET YOU CUSTOMERS, NOT CLICKS AND LEADS.

We don’t track vanity metrics! Any agency can get you clicks and leads. We focus on getting you bigger, more profitable customers who are in your target markets. We constantly measure and tweak our process to make sure that you’re getting the highest ROI possible and if we aren’t providing an ROI for you, we won’t stop until we do.

How Do I Get Started?

First, you’ll jump on a discovery call with one of our industry specialists to talk about your business, what areas you specialize in, who your target customers are, and how we can help you best.

If you line up with the type of customer that we can help, we’ll come up with a plan to get you in front of the prospects who have a current, consistent need your services (trust me, there’s a LOT of them).

From there, one of two things will happen:

  1. You’ll love the plan and decide to go implement it on your own.
    If that’s the case, we’ll wish you the best of luck and ask you keep in touch and let us know how you’re doing.
  2. You’ll love the plan and ask to become a client of ours so we can personally help you execute, maximize, and profit from it ASAP.

And if that’s the case, we’ll knock it out of the park together… that’s a promise.

Worst case, you have a short phone call with an industry expert who’s helped scale dozens of companies just like yours (who happens to speak your language and love all the things you love).

Best case, we work together to increase your sales and profit exponentially.

Remember: We are engineers and industry professionals! We don’t over-promise and make unsubstantiated claims that we can’t deliver. Our confidence is based on data and years of experimentation in finding out all the marketing tactics that do and don’t work for this industry. 

Let us do for your business what has worked for ours and so many others!

BOOK A STRATEGY SESSION
Results-focused marketing, designed for technical products and services, done for you.
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