CASE STUDIES

Our Mission

There are not enough good technicians, fabricators, and skilled tradesmen to handle the amount of work out there, so our mission at Phoenix marketing is to help great companies find better work so that they can make higher profits and focus on what they do best!

How Elevated Steel gets a 6000% ROI on our marketing services

Elevated Steel is one of our favorite customers and they are absolutely crushing it with our lead generation services, racking up an impressive 60:1 return (on average) on their marketing spend, and that number is steadily increasing every month! They’re pulling in 2-3 new customers monthly, most of whom consistently come back with new projects on a monthly or quarterly basis. With projects ranging in value from $90k to over $600k, they’ve hit a staggering 180:1 ROI in some months.

This did not happen overnight, and there are processes and assets that need to be in place to achieve these results, but it’s 100% achievable and replicable for any business in the fabrication, welding, and erection industry!

There’s an insane demand for local fabrication so the challenge is not getting leads; it’s finding customers with the right types of projects who consistently need your specific capabilities and are willing to pay for your skills and expertise. We’ve got a proven marketing and sales system designed for fabrication businesses, to help you generate high value leads and convert them to new customers. Click to learn more about how we can help you scale your business.

How Weems Mechanical Got A 24:1 ROI In The First 4 Months

Weems M&E partnered with PTM to market their capabilities in the areas of pump skid fabrication, duct fabrication and plant relocation services. After 4 months, they’re already at a 24:1 ROI and just landed their first $200k job! Their ROI will continue to grow as their new customers are already bringing in second and third jobs.

Not only are they great people who care about their customers the same way we care about ours, but they also have a sharp sales team who is effective at converting leads, a large facility with advanced fabrication capabilities and a highly skilled team of millwrights, welders, and fabricators who are great at what they do. We love working with customers like Weems because there’s such a massive need for fabrication and millwright services, and being able to connect them with customers who need their services is truly meeting a need in the market.

Lead Generation is easy when you have a customer like Weems to back it up!

THE MARKETING MACHINE THAT PRODUCES RESULTS THAT NO ONE ELSE CAN

Phoenix Marketing leverages a sophisticated suite of tools and expertise designed to maximize the efficiency and effectiveness of your marketing efforts in the fabrication industry:

Advanced Targeting in Google Ads: Utilizing state-of-the-art targeting techniques, we ensure your ads reach the most relevant audience, increasing the likelihood of attracting leads who are actively seeking your specific services.
High Conversion Rate Landing Pages: We craft landing pages that are not just visually appealing but are optimized for conversion. Each page is designed with clear calls-to-action and content tailored specifically to engage and convert your target demographic.
Lead Vetting to Save You Time: Our rigorous lead vetting process ensures that only the most qualified leads are passed on to your sales team. This not only saves time but also increases the efficiency of your sales process by focusing efforts on leads that are more likely to convert.
CRM for Comprehensive Lead Tracking: We implement a custom CRM system that not only helps you organize and track your leads but also feeds back vital data to Google Ads. This integration allows for continuous refinement of your advertising strategies based on actual performance data, enhancing the overall effectiveness of your campaigns.

This strategic combination ensures that every element of your marketing campaign is synchronized to produce the best possible results, transforming potential leads into valuable customers

What Our Customers Say About Us

Ed Z.

EZE Group

They listened attentively to what we wanted to target and we were included in all the steps along the way. Made it feel like we are one team with one goal in mind. The team has been super responsive to all our questions and proactive in making sure we get the best rate of return possible. They have been wonderful to work with.

Jarod Rouch

Elevated Steel

Phoenix Marketing has produced tremendous results in the past 9 months I’ve been collaborating with them. Their team is superbly helpful in generating and vetting quality leads that consistently develop into orders. I have found this group to very responsive to requests or input from us that is specific to our company and the industry we serve. They take a technical approach to identifying new clients for us, and the ROI has exceeded expectations. Based on their excellent performance, our company is increasing the marketing budget so Phoenix can manage our social media presence. They are very knowledgeable, easy to work with, and have become a critical part of our growth and overall success as an organization so I’m grateful for their partnership.

Calvin Bontrager

President/CEO

It's been for us a real relief factor. We've seen you guys (PTM) take the ball and run with it. We've seen results that we have not seen in the last 6 years just almost exponentially start happening...We mentioned contracts to you and you said "We don't do contracts. We do results." and that's a big deal to us, to have a results driven ecosystem.

Sales Advice To Maximize The Value Of Your Leads

The effectiveness of your sales team, as measured by your conversion rate, is crucial to the ROI you will get from our services. Our process starts with an advanced lead vetting system that filters out unqualified leads, ensuring your sales team only spends time on prospects with real potential—no tire kickers or low-quality leads. This saves precious time and increases the productivity of your sales efforts. Additionally, we provide a robust CRM system designed to manage and nurture these vetted leads effectively. This tool is essential for tracking interactions, managing follow-ups, and ultimately, closing deals with higher efficiency and effectiveness. If you want 75x+ returns on our services, here are some best practices that we’ve learned from our best customers:

Establish first Contact ASAP: Aim to call each lead within 2 hours of their inquiry. This rapid response can set you apart from competitors and significantly increase your chances of securing the project. Don’t just email them! Build the personal relationship!
Avoid Being Just Another Bid: Don’t waste resources competing as the third bid. Find out whether the prospect owns the project or their just bidding to win it. And find out whether they already have a preferred partner and whether you have any shot at actually winning the bid. Sell your value as a partner, not just a number on a bid list.
Prompt Answers Build Trust: Always respond quickly to client questions. If you don’t have the answer immediately, communicate that you are on it and will get back to them soon. This responsiveness builds trust and reliability in the eyes of potential customers.
Seek Comprehensive Partnerships: Don’t just settle for the initial job. Ask about all potential business opportunities they have available. Showing interest in long-term collaboration can make you a preferred partner rather than just another vendor.
Regular Follow-Ups: Maintain contact with leads regularly, even if you didn’t win their business initially. Checking in monthly or quarterly keeps your shop top-of-mind and can lead to future opportunities when the need arises.

Implementing these strategies will ensure your sales team not only operates more efficiently but also capitalizes on every opportunity to grow your business.

Our process works, let us prove it!

Why Phoenix Marketing?

We’re NOT your typical marketing agency!

We are technical subject matter experts who, through trial and error, have designed and implemented high-ROI marketing processes that work for technical products and services.

WE'RE INDUSTRY EXPERTS WHO SPEAK YOUR LANGUAGE.

With technical backgrounds in engineering, industrial automation, fabrication, and construction, we understand your business and your
customers! Combining our industry knowledge with a deep understanding of technical
marketing is how we produce results that other agencies can’t.

WE FREE YOU UP FOCUS ON WHAT YOU DO BEST.

Because we understand your business,
we operate independently to minimize your time spent on marketing efforts. And every lead we deliver to you has been vetted by our team,
so that you aren’t wasting your time
on the phone with trashy leads that aren’t in your wheelhouse.

WE GET YOU CUSTOMERS, NOT CLICKS AND LEADS.

We don’t track vanity metrics! Any agency can get you clicks and leads. We focus on getting you bigger, more profitable customers who are in your target markets. We constantly measure and tweak our process to make sure that you’re getting the highest ROI possible and if we aren’t providing an ROI for you, we won’t stop until we do.

Ready To Get Started?

First, you’ll jump on a discovery call with one of our marketing engineers so that we can understand your business, what areas you specialize in, who your target customers are, and how we can help you best.

Then, we’ll come up with a plan to expand your marketing and make you findable to people who are already seeking you out (trust me, there’s a LOT of them).

From there, one of two things will happen:

You’ll love the plan and decide to go implement it on your own.
If that’s the case, we’ll wish you the best of luck and ask you keep in touch and let us know how you’re doing.
You’ll love the plan and ask to become a client of ours so we can personally help you execute, maximize, and profit from it ASAP.

And if that’s the case, we’ll knock it out of the park together… that’s a promise.

The “worst” that can happen is you have a short phone call with a cool dude (who happens to speak your language and love all the things you love).

The best that can happen is we work together to increase your sales and profit several times over.

Remember: We are engineers! We don’t over-promise and make unsubstantiated claims that we can’t deliver. Our confidence is based on data and our experience doing this the wrong way and now the right way. Let us do for your business what has worked for ours!